A good cover alone doesn’t make a good book.
I’d wager there are plenty of books out there with gorgeous covers that were quickly forgotten because the story inside didn’t live up to the captivating image on the front. But on the flip side, amazing stories go overlooked everyday because the cover is ugly or bland.
A cover has a critical job: to get readers to pick up the book.
As an indie author, I have complete control over my covers. This is great, because I won’t end up in one of those situations where the publisher chooses an inaccurate or just plain bad cover, and the author can’t do anything about it. This is also terrible, because I’m a writer, not a designer or marketer, and I don’t always know what type of cover will sell best. And I pay for the cover up front, so if the book doesn’t sell, I don’t get that money back.
What I’m trying to say is this: trying to figure out the best cover for your book can be… stressful. Continue reading Creating a Book Cover: The Ghost Machine